EXPERIENTIAL MARKETING EVENT TRENDS

INNOVATIVE EVENT TRENDS
August 9, 2019
las vegas arial photo at night
One World Rental joins the largest trade show in North America this month at IMEX in Las Vegas.
August 23, 2019

TOP NOTCH TECH TRENDS IN EXPERIENTIAL MARKETING EVENTS

Following are some top-notch technology trends that you will soon explore in experiential marketing:

CYBER SECURITY WILL BECOME A GREATER PRIORITY

You no longer have to worry about someone snooping your data because of the significant trends related to cyber security. They will not only secure your data but will assure you protection from fraudulent activities.

THE LATEST DEVELOPMENT IN VIDEO WILL BE INTERACTIVE

With the help of interactive technology, you can cast a clip of your event on any of the online channels like Netflix. In this way, you can advertise your brand and spread awareness about your product.

MARKETERS WILL RELY MORE ON EVENT DATA

The software and hardware products used in the events will play a major role in the marketing stack. With the help of machine learning, event planners will be able to get the record in a snap. In this way, it will become easier for them to build connections with other companies and their customers. They won’t need to pass entries wherever someone visits their booth, it will work automatically by saving the record of that person.

Implementation of wireless connectivity and internet

Internet availability is a absolute necessity at all events and other such occasions for that the use of event wifi rental and satellite internet for remote locations is very common.

ATTENDEES WILL EXPECT UNUSUAL VENUES

Earlier, there used to be specific spots to host an event. However, with the advancement in technology, the venues that will be used, would be pretty much sufficient with cables and sockets so you can simply connect your electronic supplies and devices to it.  

A GREATER EMPHASIS ON PERSONALIZATION

By providing personalized experience means that you get to use the right tripe of technology for your work. You can use multiple gadgets at your booth or can use a specific device. This trend is designed to meet customers’ demand specifically. It not only offers personalization but helps to increase traffic.

SOCIAL MEDIA STRATEGY WILL PLAY A LARGER ROLE

There are no doubts about the benefits that you can extract from social media marketing. It’s not hidden that advertising budget can reach considerably more than what you’ve expected. But if you choose a social media channels then you can access other forms of digital advertising and can market efficiently.

MORE OPPORTUNITIES IN REMARKETING

Remarketing is the biggest missed opportunity that you skip in the first place. Similar to when you skip buying an outfit you like the most. In this way, you can improve your mistakes, work on your planning and embrace your marketing skills. Even if you only have a very modest budget, you can host a dope event.

EVENT DESIGN AND TECHNOLOGY WILL CONVERGE

Latest technology like wireless charging is beginning to manifest in event furnishings. Also, attendees can drop their device for a seamless charge while they communicate with others. The tech used these days have sleek designs and stylish body that allows incorporating easily. 3D art and objects are also taking over the booth to make it look aesthetic.

CONTENT MARKETING INCREASINGLY BECOMES A PART OF DAILY LIFE

Those days are long gone when content marketing was limited to blogs, conferences, white papers, and VIP dinners. It has now shaped into something that has now become a part of employees’ daily routines with podcasts in nearly every topic. Content marketing is expanding to digital other sources too.

You can also visit One World Rental to get the latest event tech solutions.

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